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  • Writer's pictureMatthew Coppola

5 INCREDIBLE Examples of GREAT Capability Statements

Updated: May 24

Looking for ways to make your capability statement more captivating? Check out these 5 impressive examples.

A well-crafted capability statement is crucial for unlocking new business opportunities. At ClientCentric, we specialise in creating compelling capability statements that help businesses stand out.

What is a capability statement?

A Capability Statement is a crucial document that provides valuable insights into your business, including its capabilities, level of expertise, and the reasons why potential clients should choose your products or services. For more information about what a capability statement is and what they are used for, feel free to read our article: What Is a Capability Statement and What Are They Used For?

All businesses, regardless of size, can benefit from having a capability statement. It is essential to have one if you are looking to grow your business. Our team has expertise in creating statements for various industries, including construction, energy, trades, asset management, security, and management consulting.

What makes a 'great' capability statement?

An impactful capability statement effectively showcases your company's past accomplishments, innovative approach, and unique value proposition. It should be visually appealing and rich with information, offering a comprehensive overview of your organisation's strengths and capabilities.

The design, written content, and visual elements tell an important story about your company. Remember, not every capability statement is the same.

Examples of great statements designed by ClientCentric

The capability statements examples provided below were written and designed by ClientCentric. While you can create your own capability statement, our professional touch ensures clarity, impact, and persuasiveness that can help set your business apart. By leveraging our expertise, you can be confident that your capability statement will not only present your strengths effectively but also resonate with potential clients and partners.


Front page of Advanced Electrical's statement

Advanced Electrical Equipment is a West Australian-owned electrical supplies company.

The distinctive look of their capability statement is a result of the design and style we developed, which was based on their logo. We included industry-specific information on each page and highlighted their expertise in serving the local community and guiding customers through the entire process. This statement was designed in landscape format.

Tip 1: Use Professional Design

  • Invest in a clean, professional design that reflects your brand's identity. Use consistent colours, fonts, and formatting.

  • Incorporate visual elements like graphs, charts, or images to enhance readability and engage the reader. Ensure the design is polished and clutter-free, making a strong visual impact.


The front page of Nisbet's capability statement

Nisbet Security Systems has been designing, installing, and servicing commercial, industrial and domestic security systems for over 20 years.

Their capability statement is concise, clear, and easy to comprehend and follow. Every page is filled with valuable information, and the document includes clever marketing phrases such as "Securing your premises for peace of mind" throughout.

Tip 2. Be Clear and Concise:

  • Ensure your capability statement is succinct. 

  • Make good use of bullet points and headers to organise information clearly, making it easy for the reader to grasp your key points quickly.


Sample page in Murphy's capability statement which provides a timeline of their history

Since 1989 Murphy Remedial Services have been making a difference in the Building and Construction Industry. From their early days working on roofs, they have built an understanding of various trades, particularly those trades that are required to work at heights.

Murphy's capability statement is one of our biggest. Most of the pages explain the company and outline its range of professional services.

Tip 3. Highlight Core Competencies

  • Focus on the core competencies that differentiate your organisation from competitors. Clearly articulate what you do best and why you are a valuable partner.

  • Include specific services, products, or solutions you offer, supported by examples or case studies.


The front page of Khan Advisory's capability statement

Khan Advisory provides expert advisory services on regulation, reform and policy development in the energy sector in Australia and the Pacific region.

When creating this capability statement, we focused on ensuring all visual elements and content worked well together. The result was a highly professional statement.

Tip 4. Showcase Relevant Experience

  • Provide brief descriptions of past projects or clients that align closely with the potential client's needs. This will demonstrate an understanding their unique requirements and ability to deliver successful outcomes and measurable results. To add credibility, include testimonials or quotes from satisfied clients.


Front page of Balance Commercial statement

Balance Commerical Fitout is a highly specialised WA commercial construction company focusing on medical and office fit-outs and refurbishments, Facility Management, and Project Management.

We created an attractive 8-page capability statement that covered about the company and their range of services in a clean and succinct manner.

Tip 5. Include Key Information

  • Ensure all essential information is included: company name, logo, contact details, website, and any relevant certifications or accreditations.

  • Mention your company's size, location, years in business, and any relevant industry affiliations.

Interested to see more?

If you are interested in seeing more of our work, we invite you to reach out to the team at ClientCentric.

Simply follow the link above to get in touch with us. Our team is eager to showcase additional examples and discuss how we can help you create a powerful capability statement that highlights your business’s unique strengths and potential.


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