6 INCREDIBLE Examples of GREAT Capability Statements
- Matthew Coppola
- Mar 4, 2021
- 6 min read
Updated: May 14
Looking for ways to make your capability statement more captivating? Check out these 6 impressive examples.
Looking for inspiration to make your capability statement more effective? Here are 5 examples of pages from capability statements we’ve designed.
A well-crafted capability statement helps businesses present their strengths clearly and professionally. At ClientCentric, we create these documents for organisations across various industries.
What is a capability statement?
A Capability Statement is a crucial document that provides valuable insights into your business, including its capabilities, level of expertise, and the reasons why potential clients should choose your products or services. For more information about what a capability statement is and what they are used for, feel free to read our article: What Is a Capability Statement and What Are They Used For?
Who can benefit?
Businesses of all sizes can benefit from having a capability statement, especially if they are looking to grow or pursue new contracts and partnerships. We have experience creating statements for a wide range of industries, including:
Construction
Energy
Trades
Asset management
Security
Management consulting
Government and public sector
Mining and resources
Healthcare and medical
Education
Manufacturing
Professional services
Facilities management
What makes a 'great' capability statement?
A strong capability statement clearly showcases your company’s experience, approach, and unique strengths. Good design, clear writing, and relevant visuals help present your organisation in a professional way. Every business is different, so each statement should reflect its own story.
The design, written content, and visual elements tell an important story about your company. Remember, not every capability statement is the same.
5 Examples of Capability Statement Pages Designed by ClientCentric
The images below show selected pages from capability statements created by our team. These are examples only — every project is tailored to the client’s needs.
1. YAS Shrouds
YAS Shrouds specialises in the design and fabrication of custom steel and aluminium window shrouds and architectural metal cladding in Melbourne.
We created a capability statement that clearly presents the company’s expertise in making customisation effortless through advanced 3D modelling, precise design coordination, and a proven end-to-end delivery process.
The document highlights their focus on resolving design challenges before fabrication and showcases the quality finishes and innovative solutions trusted by builders, architects, and homeowners.
2. Advanced Electrical Equipment
Advanced Electrical Equipment is a West Australian-owned electrical supplies company.
The distinctive look of their capability statement is a result of the design and style we developed, which was based on their logo.
We included industry-specific information on each page and highlighted their expertise in serving the local community and guiding customers through the entire process.
This statement was designed in landscape format.
Tip 1: Use professional design
A clean, consistent design with your brand colours, fonts, and visuals can make the document more engaging and professional. Use your brand colours, logo, and fonts consistently throughout the document. Choose a clean, modern layout that reflects your industry — for example, landscape format can work well for some technical or visual-heavy businesses.
First impressions matter. A well-designed capability statement looks polished and signals that your business pays attention to detail and presents itself professionally.
3. Nisbet Security Systems
Nisbet Security Systems has been designing, installing, and servicing commercial, industrial and domestic security systems for over 20 years.
The statement is concise and easy to read, with useful information on every page and simple marketing phrases such as “We get the job done”.
Tip 2. Be clear and concise:
Use short sentences, bullet points, and clear headings so readers can quickly understand your key points.
Decision-makers often review many capability statements in a short time, so clarity and brevity help your document stand out.
Aim to present information in a way that is easy to scan rather than requiring close reading.
Practical ways to achieve this:
Keep sentences short and straightforward — ideally 15–20 words or fewer where possible.
Replace long paragraphs with bullet points or numbered lists to break up information.
Use descriptive, bold headings and sub-headings to organise sections logically.
Focus only on the most relevant details — remove unnecessary wording, repetition, or generic statements.
Avoid industry jargon or overly technical terms unless your audience will clearly understand them; opt for plain language instead.
Incorporate white space, simple tables (if appropriate), or highlighted sections to improve readability without clutter.
Aim for an overall length that respects the reader’s time — many effective statements fit key information on one or two pages.
4. Murphys Remedial Builders
Since 1989 Murphy Remedial Services have been making a difference in the Building and Construction Industry.
From their early days working on roofs, they have built an understanding of various trades, particularly those trades that are required to work at heights.
Murphy's capability statement is one of our biggest. Most of the pages explain the company and outline its range of professional services.
Tip 3. Highlight core competencies
Focus on the core competencies that differentiate your organisation from competitors. Clearly articulate what you do best and why you are a valuable partner.
Include specific services, products, or solutions you offer, supported by examples or case studies.
This section forms the heart of many capability statements. It helps readers quickly understand your strengths and how your business can meet their needs.
Rather than listing everything your company does, concentrate on the areas where you have genuine expertise and a proven track record.
Practical ways to strengthen this section:
Identify your true strengths — think about the services or skills you excel at and that set you apart (for example, specialist experience, unique processes, or particular industry knowledge).
Use clear, specific language instead of broad or generic descriptions.
Organise information with bullet points for easy scanning.
Support claims with brief, relevant examples — such as project types, outcomes, or situations where your expertise made a difference.
Keep it focused and relevant to the audience where possible.
5. Khan Advisory
Khan Advisory provides expert advisory services on regulation, reform and policy development in the energy sector in Australia and the Pacific region.
When creating this capability statement, we focused on ensuring all visual elements and content worked well together. The result was a highly professional statement.
Tip 4. Showcase relevant experience
Provide brief descriptions of past projects or clients that align closely with the potential client's needs. This helps demonstrate an understanding of their unique requirements and your ability to deliver successful outcomes.
To add credibility, include testimonials or quotes from satisfied clients where appropriate.
Including relevant experience shows readers that your business has handled similar work before. It shifts the focus from general claims to concrete examples, making your statement more relatable and trustworthy.
Choose examples that match the scale, industry, or challenges your target audience may face.
Practical ways to strengthen this section:
Select 2–4 of your most relevant projects or clients rather than listing everything.
Keep descriptions short — one or two sentences per example is often enough.
Highlight specific aspects such as project scope, challenges addressed, or outcomes achieved (e.g., timelines met, improvements delivered, or issues resolved).
Use bullet points or a simple table format for easy scanning.
If including testimonials, choose genuine, concise quotes that relate directly to the experience being described.
Ensure all examples are accurate and, where possible, obtain permission before naming clients or using their quotes.
6. Balance Commercial
Balance Commerical Fitout is a highly specialised WA commercial construction company focusing on medical and office fit-outs and refurbishments, Facility Management, and Project Management.
We created an 8-page capability statement for Balance Commercial.
The document provides a clear overview of the company, its specialised focus on medical and office fit-outs, refurbishments, facility management, and project management.
Information is organised in a clean, logical layout with good use of headings and white space, making it easy for readers to navigate and understand the key details quickly.
Tip 5. Include Key Information
Ensure all essential information is included so readers can easily identify and contact your business.
Place key details prominently — usually on the front page or in a dedicated section — to make them quick to find.
Essential elements to include:
Company name and logo
Contact details (phone, email, and physical address where relevant)
Website and any professional profiles
Relevant certifications, accreditations, or licences
Years in business and location
Company size or structure (e.g., number of staff or key team members, if appropriate)
Industry affiliations or memberships
Additional useful items (depending on your audience and industry) can include:
Relevant codes or identifiers (such as ABN in Australia)
Insurance details
Key personnel summaries
Awards or recognitions
Practical ways to present this information:
Use a clean layout with bullet points or a simple table for readability.
Keep branding consistent with the rest of the document.
Avoid clutter — prioritise the most important details and use white space effectively.
Interested in seeing more?
These examples show selected pages from capability statements we have designed. If you would like to see more examples from our portfolio of work, feel free to reach out to the team at ClientCentric.You can contact us via the link above. We’re happy to share additional examples if you’re considering a new capability statement for your business.