LINKEDIN FOR BUSINESS
LINKEDIN BUSINESS PAGE MANAGEMENT & PROFILE REVAMP
Have a stronger presence on the world’s largest professional network.
Build a stronger LinkedIn presence with a professionally optimised and actively managed business page designed to increase visibility, credibility and engagement.
Your LinkedIn business page is often one of the first places potential clients, partners and employees go to learn about your company. We help you turn it into a professional, compelling and consistent representation of your brand.
What's included
Linkedin business page revamp
We review and improve your existing LinkedIn business page, refining your company description, messaging, branding and key information to create a polished and professional presence.
Branding and content updates
From your banner and logo to your company information and visual presentation, we ensure your LinkedIn page is aligned with your broader brand identity.
Profile and page optimisation
We optimise your page content with relevant keywords and clear messaging to help improve discoverability and ensure visitors quickly understand what your business offers.
Ongoing page management
Keep your LinkedIn presence active and professional with regular content updates, post publishing, profile maintenance and engagement support.
Training and guidance on best practices
Give your team the knowledge and confidence to manage LinkedIn effectively — from creating posts and using LinkedIn features to maintaining a consistent brand presence.
Case Study: Transforming CAT Air’s LinkedIn Presence
We refreshed CAT Air’s LinkedIn company page and director profile to look professional, credible, and approachable. The company page was rebuilt with a clear About section, consistent branding, a clean header, and optimised keywords. Services, specialisations, and contact info were organised for clarity.
The director’s profile received a rewritten summary, updated experience highlighting results, and aligned banner and photo for a polished, approachable look. We launched two posts: one introducing the company brand, another sharing the director’s personal story. The result: a modern, credible LinkedIn presence ready to generate connections, leads, and recognition.
LinkedIn training
This training is designed to help you, your staff, and your business learn how to get the most out of LinkedIn.
We deliver customised business training to help managers and their teams learn best practice in how to use LinkedIn in day-to-day activity.
We cover how to set up and manage profiles properly, what types of posts work best, and how to write and share content without relying on AI-generated posts, because authenticity matters. We also show you how to engage with others in a professional way, including commenting, connecting, and staying visible, so LinkedIn becomes part of your normal business development activity rather than something you only use occasionally.
Our 2-3 hour LinkedIn training workshop outline. What's covered.
This session is designed to help staff confidently use LinkedIn to build their personal brand, engage with others, and support the company’s visibility. It is hands-on, practical, and focused on real examples that can be applied straight away. A short break will be included halfway through the session.
1. Why LinkedIn matters (20 mins)
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How LinkedIn supports professional growth and company reputation
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Why individual LinkedIn presence matters to the business
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Understanding privacy and visibility settings
2. What makes a good LinkedIn post (30 mins)
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Key ingredients of an effective post
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Post structure: hook, value, call to action
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What to write about and how to align with company values and services
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Do’s and don’ts for professional, brand-consistent posting
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Examples of posts that support both personal and business goals
3. Using AI to create posts (30 mins)
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How AI can support ideas and save time when creating content
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Prompt examples to generate or improve posts
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How to edit AI-generated content to ensure it remains authentic and on brand
4. How to engage and network on LinkedIn (45 mins)
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Building a relevant network aligned with personal and business goals
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Writing personalised connection requests
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Liking, commenting, and sharing company content to increase visibility
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Starting professional and respectful conversations
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Using LinkedIn messaging tools within company guidelines
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Maintaining a consistent and positive professional presence
5. Supporting the company LinkedIn page (20 mins)
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Understanding the role of the company page in brand building
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How staff can support content through engagement and sharing
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Aligning personal posts with company campaigns and messaging
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Encouraging collaboration and content ideas across the team
6. Profile check and practical activity (30 mins)
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How to ensure your LinkedIn profile is professional and aligned with the business
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Key areas: photo, headline, summary, experience
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Guided activity: create a LinkedIn post using AI aligned to personal and business goals
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Posting, scheduling, or saving content for review
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Q&A and personalised feedback
7. Measuring success and next steps (15 mins)
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Basic ways to track LinkedIn engagement and impact
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Setting realistic goals for individuals and the business
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Encouraging ongoing learning and consistency
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Review of company LinkedIn and social media guidelines
A dedicated Q&A session will be included to answer questions and provide tailored guidance.
Requirements:
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A room with a screen or monitor for presentation
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Staff to bring laptops and log into their LinkedIn profiles for hands-on support
Resources provided:
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LinkedIn profile optimisation tip sheet.
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A straightforward checklist covering key profile sections including photo, headline, summary, experience, and skills to help staff refine their profiles.
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Post creation template and AI prompt guide
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A practical guide with post templates and example prompts to help generate, refine, and structure LinkedIn content efficiently.
Case study: Australian manufacturing
How we helped a manufacturer of stainless steel kitchens strengthen their LinkedIn presence.
We were approached by a stainless steel kitchen manufacturer in Melbourne to help improve their LinkedIn presence and provide practical training for their team.
The focus was to strengthen both personal and business profiles, improve consistency across their branding, and give their team the confidence to use LinkedIn more effectively as part of their day-to-day activity.
The project combined hands-on optimisation work with on-site coaching, ensuring both immediate improvements and long-term capability within the business.
What we delivered included:
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LinkedIn profile revamp for 2 profiles
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LinkedIn business page revamp
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Publishing of 2 posts with tailored content
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Design of 2 personalised LinkedIn banners
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A 2–3 hour on-site coaching session focused on how to use LinkedIn effectively
The session gave the Bendex team practical guidance on content, engagement, and profile optimisation, helping them better understand how to position themselves and use LinkedIn as a business development tool going forward.
