Capability Statement
Writing and Design
Make a statement.
Capability Statements by ClientCentric
Inform, persuade and motivate customers to do business with you.
It's 2026, and if you are a business owner or responsible for marketing and communications, a capability statement is an essential piece of marketing collateral to have in your B2B toolkit.
​
At ClientCentric, we take the time to understand your business and your needs. We create capability statements that are highly attractive, engaging, and designed specifically around your company branding. They are built to do more than simply inform—they are designed to capture attention and make a strong first impression when you are tendering, pitching, or starting new business conversations.
​
It becomes a practical tool you can confidently use across your business development and marketing efforts. It is something that clearly communicates who you are, what you do, and why you are a credible choice.
Authentically written.
Not AI slop.
In a world full of AI generated content, you will want something that's authentically-written. Our team at Client Centric have years of experience designing and developing capability statements for companies across a wide range of industries, from building and construction to recruitment, professional services, and engineering.
​
Over that time, we have worked with businesses of all sizes and stages, which means we understand what different industries need when it comes to presenting themselves to potential clients, partners, and government or corporate stakeholders. We know how to translate complex services and technical capability into clear, confident messaging that is easy to understand and engaging to read.
​
The capability statements we develop are not templated or generic. They are thoughtfully written and designed to reflect your business accurately, with a strong focus on authenticity and tone of voice. We avoid AI sounding language and filler content, instead focusing on wording that feels natural, professional, and genuinely aligned with how your business operates.
​
The result is a capability statement that does not just describe what you do, but presents your business in a way that feels credible, distinctive, and true to who you are.
WE COVER ALL INDUSTRIES.
CONSTRUCTION
LEGAL
TRADES
PROFESSIONAL SERVICES
SECURITY
TECHNOLOGY
TRANSPORTATION
HUMAN RESOURCES
CONSULTING
EDUCATION
HEALTHCARE
COMMUNITY SERVICES
MINING AND RESOURCES
INSURANCE
SCIENCE AND TECHNOLOGY
With great businesses comes great statements.
All industries served.
No matter what industry you're in, we'll create a unique and personal capability statement that's tailored to your company. Some of our past clients include:
Equip your sales people with the best marketing tool for the job.
Capability statements are much more than an informative document outlining what a business can do.
​
They are widely used and well recognised across Australian SMEs and large enterprises as an important tool in B2B communication. In many industries, sales, marketing, and business development teams rely on them as a key part of how they engage with prospective clients.
​
These documents are used in meetings, presentations, networking events, seminars, conferences, tender submissions, and broader business development and sales activities.
They provide something tangible and professional that can be placed in the hands of a potential client at the start of a conversation, or included alongside pricing and proposal materials to strengthen credibility and reinforce capability.
​
For many businesses, a capability statement acts as a trusted introduction. It clearly showcases the full scope of services and offerings in a way that is easy to understand and visually engaging, helping decision makers quickly grasp who you are and what you bring to the table.
​
We believe every Australian business should have a capability statement ready to go.
What our clients have to say.
Our reputation precedes us for delivering nothing but quality capability statements.
The following is a testimonial that we received from Earthconnect, an Australian-owned and operated Solar energy equipment supplier in Beresfield, New South Wales. We designed and developed for them three capability statements for each of their business divisions.
"We required the services of a business that had the capability to produce professional, attention-grabbing Capability Statements to help promote the offerings of our solar business. With the popular use of a Google search, we chose to engage ClientCentric as our provider.
I personally only dealt with Matthew throughout the process of producing the three different Capability Statements which we put together for our business, and I found Matthew to be very attentive and engaging through our many conversations, and he tended to listen and advise rather than instruct. I provided ClientCentric with a crude document structure plus a large volume of information and images for each Capability Statement, and Matthew turned each package into a very professionally structured Capability Statement.
There were multiple tweaks and versions produced until we were 100% satisfied with the end product. ClientCentric was always very accommodating and eager to work with us to produce Capability Statements which we could be proud of. The associated costs to produce our Capability Statements were very reasonable, and I look forward to working with the ClientCentric team again."
It's your statement, custom-built.
Talk to us today about how we can create a capability statement that you can be proud to show off. Every statement we design and write is unique, original, and individualised to every client's needs.
Personalised marketing captions and selling spiels
Creatively designed layout and graphics
Expertly written business content
Consistent branding throughout
A layout that's easy to read and follow
Good mix of content and graphics
Custom-written and designed for impact
Areas your capability
statement can cover.
Introduction and Company Overview
Social and Environmental Responsibility
Corporate Partnerships
Past and Current Clientele with Testimonials
Organisational Structure
Plant and Equipment Information
Awards and Accreditations
Governance Information
Profile of the Management Team
Details of Licences and Accreditations
Current and Past Projects
Overview of Services and/or Product Range
Timeframe
From start, to statement.
We generally ask for two weeks to allow us to design, develop, and prepare your capability statement for review. This timeframe gives us the opportunity to properly understand your business, craft the content, and complete the design to a high standard. In some cases, timeframes may vary depending on the scope or urgency of the project, and if any adjustments are needed, we will always keep you informed and advise you as early as possible.
Pricing
More affordable than you think.
Our pricing for capability statements starts at $2,000 plus GST and can vary depending on the size, complexity, and level of detail required for your document. Larger capability statements or those requiring more in depth content development and design work may be priced accordingly. To learn more about our pricing or to discuss your specific requirements, please get in touch with our team and we will be happy to provide further information.
