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Is an AI Resume Maker Better Than a Professional Human Resume Writer?
#AIresumemaker #AIresume #humanresumewriter With AI now a staple in the 2026 job market , the debate is no longer about whether to use technology, but whether that technology can actually replace a human expert. AI can result in many resumes all looking the same. While an AI tool can churn out a polished-looking document in seconds, there’s a massive difference between a "correct" resume and a "successful" one. If you’re wondering whether to save a few dollars with a bot or i

Matthew Coppola
4 days ago3 min read


Why Paying For a Capability Statement Writer Is Worth It
In business, first impressions count. Whether you’re tendering for government work, pitching to a Tier 1 contractor, or introducing your company to a new commercial client, your capability statement is often the first document they’ll read. It’s not just a brochure – it’s a strategic marketing tool. And like any important tool, it pays to have it built properly. Outsourcing your capability statement to a professional writer and designer isn’t an indulgence. It’s an investment

Matthew Coppola
Feb 173 min read


The Importance of Professional Branding in Excel Documents
In the Australian business landscape, the presentation of your data is often as critical as the data itself. While Microsoft Excel 365 is primarily recognised as a powerful tool for calculation and analysis, it is also a primary vehicle for client-facing documents such as commercial quotes, tax invoices, and project schedules. Branding should be consistent. Incorporating a formal letterhead into your workbooks is an essential step in maintaining corporate identity and ensurin

Matthew Coppola
Feb 82 min read


5 Tips for Designing a Clean and Effective Business Card in Australia
In a competitive national landscape, your business card is more than just a piece of cardstock—it’s a silent brand ambassador. Whether you’re networking at a coastal tech hub or a boardroom in a capital city, you want a card that feels as professional as your services. At Client Centric , we specialise in bespoke marketing collateral , and we’ve seen firsthand how a "less is more" approach yields the best results. Here are five tips for creating a card that cuts through the n

Matthew Coppola
Feb 52 min read


Designing Effective and Engaging Business Cards: Tips and Examples
Designing Business Cards That Make a Lasting Impression In today’s fast-paced business environment, first impressions matter more than ever. Your business card is often the very first tangible representation of your brand — and a well-designed card can set the tone for a professional, memorable connection. At Client Centric, we understand the importance of combining functionality with creativity. Here’s how to design business cards that not only look great but also engage pot

Matthew Coppola
Feb 52 min read


Why Your Email Signature Matters More Than You Think
Most businesses spend a fortune on their website, logo, and office signage. Yet, they often ignore the one thing their customers see every single day: their email signature. Does your email signature stand out? Your staff likely send thousands of emails a week. If those emails have messy, inconsistent, or broken signatures, it reflects poorly on the business. It is time to treat the email signature as a serious part of your brand. The face of your company When a staff member

Matthew Coppola
Feb 32 min read


The Middleman Dilemma: Pros and Cons of Using Recruitment Agencies
If you are hunting for a new role in Australia, you will inevitably cross paths with recruitment agencies. Sometimes they are the gatekeepers to your dream job; other times, they can feel like an unnecessary hurdle between you and an employer. Unlike applying directly to a company, working with a recruiter introduces a third party to the relationship, which changes the dynamic significantly. Many jobs these days are filled by recruitment agencies. Here is an honest look at th

Matthew Coppola
Feb 23 min read


The "Beige" Trap: Why Recruiters Can Spot Your AI Resume a Mile Away
Let’s be honest. When ChatGPT first exploded onto the scene, we all thought, "brilliant, that’s the end of writing cover letters." It was tempting to punch a few keywords into a prompt, copy-paste the result, and hit send. But the recruitment landscape has shifted faster than a Melbourne weather forecast. What started as a clever hack has quickly become a liability. Recruiters and hiring managers across Australia are inundated with applications that all sound exactly the sam

Matthew Coppola
Feb 14 min read


Why Being Active on LinkedIn Is Great for Engagement
LinkedIn isn’t just a place to upload your CV and forget about it. It’s a living, breathing platform where people talk, share ideas, and build real professional relationships. And if you want better engagement, being active really does make all the difference. Client Centric specialises in professionally revamping LinkedIn profiles and business pages to help individuals and companies present themselves at their very best. From polishing personal profiles to transforming comp

Matthew Coppola
Jan 272 min read


Why Business Cards Still Matter in 2026
With everything now living on a screen, it’s easy to assume business cards are a thing of the past. Contacts are exchanged via phones, LinkedIn requests are sent on the spot, and QR codes are everywhere. Yet in 2026, business cards are still relevant — and in many cases, more effective than ever. Business cards are still used in 2026 A physical, tangible connection One of the biggest strengths of a business card is that it’s real. It has weight, texture and presence. You can

Matthew Coppola
Jan 262 min read


Before You Throw in the Towel: Why an Honest Conversation with Your Employer Might Surprise You
We’ve all been there. You’re exhausted, frustrated, and quietly scrolling job boards during your lunch break. Maybe it’s the rigid hours, the commute that eats into your personal life, or the growing sense that your work arrangement no longer fits the season of life you’re in. The thought creeps in: Maybe it’s just time to quit. Employers appreciate open, honest conversations with their staff. Before you draft that resignation email, though, there’s one step worth taking — an

Matthew Coppola
Jan 223 min read


The Importance of Keeping Your Branding Consistent
Branding isn’t just about having a nice logo or choosing a couple of colours you like. It’s about how your business shows up in the world — consistently, recognisably and professionally. Whether you’re a small local business or a growing company, having your branding on point across everything you do is essential. Is your branding consistent across every touchpoint in your marketing collateral? From your website and social media to business cards, emails and packaging, consis

Matthew Coppola
Jan 203 min read


Logo Design Services for Fashion Brands in Australia
In the fashion and clothing industry, a logo is often the first interaction a customer has with a brand. It needs to do more than look good — it needs to reflect personality, position the brand clearly in the market, and feel right for the audience it’s designed for. Client Centric has extensive experience designing logos for fashion and clothing businesses across Australia, working with brands at different stages of growth, from new boutique labels through to established ret

Matthew Coppola
Jan 153 min read


Boutique Graphic Design Services for Australian Businesses by Client Centric
Every business is different, and good design should reflect that. At Client Centric, graphic design isn’t treated as a generic service or a quick turnaround task — it’s a considered, collaborative process tailored to the needs of each individual business. Client Centric provides boutique graphic design services for businesses across Australia, working with organisations of all sizes and across all industries. From building and construction companies to professional service fi

Matthew Coppola
Jan 153 min read


How Smart-Casual Wins in Industrial Business Development
As someone who spends a lot of time in business development, I’ve learned that first impressions aren’t always made in boardrooms or at pre-scheduled meetings. I’ve worked extensively in business development, sales, and recruitment, and over the years I’ve spent countless hours visiting clients in person and conducting cold canvassing. On many occasions, these spontaneous visits have given me valuable insights into what works when approaching businesses, how first impressions

Matthew Coppola
Jan 133 min read


Why Showing Initiative at Work Gets You Noticed by Employers
Most people think getting noticed at work means landing a big promotion, leading a major project, or doing something flashy that everyone talks about. In reality, employers often pay attention to much quieter moments—especially when employees consistently show initiative. Showing initiative at work is noticed by employers. Initiative is one of those qualities that doesn’t always come with a job title, but it carries a lot of weight. It’s the difference between someone who wai

Matthew Coppola
Jan 63 min read


The Story Behind Every Logo: How We Do It at Client Centric
At Client Centric, we specialise in creating logos that leave a lasting impression. Logos that are memorable stand out. A logo is more than just a mark—it’s the visual cornerstone of a brand. It’s the first thing people notice, the symbol that sticks in their minds, and the representation of everything a business stands for. That’s why we take the process of logo design seriously, blending creativity with strategy to deliver something truly memorable. What sets us apart is th

Matthew Coppola
Dec 9, 20252 min read


Facing Redundancy: How to Stay Positive and Take Action
Redundancy can be unsettling and stressful. It’s normal to feel a mix of emotions — disappointment, uncertainty, or even frustration. But how you respond in these early stages can shape your next career move. 1. Allow Yourself to Process It’s important to acknowledge your feelings and give yourself a moment to adjust. Redundancy doesn’t define your skills or your value — it’s often a business decision rather than a personal reflection. Allow yourself time to process what has

Matthew Coppola
Dec 7, 20252 min read


What “Quiet Quitting” Is All About
If you’ve scrolled through social media or skimmed recent workplace commentary, you’ve probably come across the phrase “quiet quitting.” Despite the slightly dramatic name, it has nothing to do with actually resigning. Instead, it reflects a growing shift in how people view work, boundaries, and wellbeing. So, what is quiet quitting? Quiet quitting is essentially doing the job you’re paid to do—no more, no less. It means fulfilling your responsibilities without constantly s

Matthew Coppola
Dec 2, 20252 min read


Why Being the Best at Your Job Isn’t Always Enough to Get Ahead
It’s a common misconception that excelling at your work automatically guarantees career progression. While strong performance is essential, promotions, raises, and new opportunities often hinge on another factor: relationships and connections. 1. Visibility Matters You might be delivering excellent results, but if the right people don’t see or understand your contributions, your impact can go unnoticed. Building relationships with managers, peers, and cross-functional teams h

Matthew Coppola
Dec 1, 20252 min read


Why You Should Be Honest in Behavioural Interviews
Behavioural interview questions can sometimes feel tricky especially when discussing challenges or mistakes. One of the most effective tips is to be honest and authentic in your responses. Why Honesty Works Recruiters want candidates who reflect on their experiences realistically. Overly polished or fabricated stories can come across as insincere. Authentic answers show self-awareness, learning ability and integrity. Behavioural questions can throw candidates off, but that's

Matthew Coppola
Nov 27, 20251 min read


Why a Professional Logo Designer Beats Any AI Logo Generator
In an age where AI seems to be everywhere, it’s tempting to think that an automated logo generator can match the work of a professional designer. With low monthly fees and instant results, these tools can look like a quick win. There are many logo design systems available online. But when it comes to branding your business—your identity, your first impression, your reputation—nothing compares to the experience, instinct, and personal touch of a human designer. Human Perspecti

Matthew Coppola
Nov 24, 20253 min read


Why You Should Focus on Impact in Behavioural Interviews
Behavioural interview questions often ask you to describe past experiences such as “Tell me about a time you overcame a challenge.” One of the most important tips is to focus on the impact of your actions. Behavioural questions are almost certain to be asked during interviews. Why Results Matter Interviewers are not just interested in what you did. They want to see tangible outcomes. Explaining the results of your efforts demonstrates effectiveness, accountability and value t

Matthew Coppola
Nov 23, 20251 min read


Why Job Searching Needs To Be a Daily Habit (and How to Keep the Momentum Going)
If you’ve spent any time job hunting, you’ll know it’s not for the faint-hearted. It’s a bit like training for a long-distance run – you don’t get far by sprinting once, collapsing in a heap, and hoping the finish line comes to you. The truth is, job searching works best when it’s a daily habit rather than a once-in-a-while burst of energy. Apply for jobs every day, and keep the momentum. Here’s why showing up every day matters – and how keeping that steady momentum can make

Matthew Coppola
Nov 23, 20253 min read
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