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Why You Should Be Honest in Behavioural Interviews
Behavioural interview questions can sometimes feel tricky especially when discussing challenges or mistakes. One of the most effective tips is to be honest and authentic in your responses. Why Honesty Works Recruiters want candidates who reflect on their experiences realistically. Overly polished or fabricated stories can come across as insincere. Authentic answers show self-awareness, learning ability and integrity. Behavioural questions can throw candidates off, but that's

Matthew Coppola
2 days ago1 min read


Why a Professional Logo Designer Beats Any AI Logo Generator
In an age where AI seems to be everywhere, it’s tempting to think that an automated logo generator can match the work of a professional designer. With low monthly fees and instant results, these tools can look like a quick win. There are many logo design systems available online. But when it comes to branding your business—your identity, your first impression, your reputation—nothing compares to the experience, instinct, and personal touch of a human designer. Human Perspecti

Matthew Coppola
4 days ago3 min read


Why You Should Focus on Impact in Behavioural Interviews
Behavioural interview questions often ask you to describe past experiences such as “Tell me about a time you overcame a challenge.” One of the most important tips is to focus on the impact of your actions. Behavioural questions are almost certain to be asked during interviews. Why Results Matter Interviewers are not just interested in what you did. They want to see tangible outcomes. Explaining the results of your efforts demonstrates effectiveness, accountability and value t

Matthew Coppola
6 days ago1 min read


Why Job Searching Needs To Be a Daily Habit (and How to Keep the Momentum Going)
If you’ve spent any time job hunting, you’ll know it’s not for the faint-hearted. It’s a bit like training for a long-distance run – you don’t get far by sprinting once, collapsing in a heap, and hoping the finish line comes to you. The truth is, job searching works best when it’s a daily habit rather than a once-in-a-while burst of energy. Apply for jobs every day, and keep the momentum. Here’s why showing up every day matters – and how keeping that steady momentum can make

Matthew Coppola
6 days ago3 min read


The Power of Asking Insightful Questions in Interviews
Many candidates focus on answering questions, but one of the most powerful interview techniques is asking thoughtful, insightful questions yourself. Asking insightful questions in a job interview shows interest. Why It Matters Asking questions shows genuine interest, preparation, and critical thinking. It demonstrates that you care about the role, the team, and the company culture. Employers notice candidates who engage actively rather than passively. Types of Questions to As

Matthew Coppola
Nov 191 min read


The STAR Technique—Your Secret Weapon for Interview Success
When it comes to interviews, having a structured way to answer behavioural questions can make all the difference. Enter the STAR technique: Situation, Task, Action, Result. What Is the STAR Technique? The STAR method helps candidates provide clear, concise, and compelling answers. Rather than rambling, you outline: Situation: The context or challenge you faced Task: The objective or responsibility you needed to address Action: The steps you took to handle it Result: The o

Matthew Coppola
Nov 171 min read


Why We Use Résumés in Job Applications
When you’re applying for a job, one of the first things an employer will ask for is your résumé. It’s such a common part of the process that most of us don’t stop to think about why it’s needed — or what purpose it actually serves. Yet, the résumé plays a vital role in helping both you and the employer decide if you’re the right fit for each other. Resumes are widely used as part of the job search process. A Snapshot of Who You Are Professionally A résumé is essentially a pro

Matthew Coppola
Nov 92 min read


Does Walking In and Handing In a Resume Still Work?
In years gone by, walking into a business and handing over your resume in person was one of the best ways to land a job. Many employers today still appreciate candidates who are proactive in handing in their CV. It showed initiative, enthusiasm, and confidence — qualities every employer values. But in today’s world of online applications, automated systems, and digital job boards, does that approach still work? The short answer is: sometimes . It depends on the type and size

Matthew Coppola
Nov 62 min read


How to Prepare a Resume: Everything You Need to Know
Putting together a strong resume can feel like a daunting task, but with the right preparation, you can make the process simple and effective. When you apply for jobs, you need a resume to submit to the employer. Whether you’re applying for your first job, moving into a new industry, or stepping up to a senior role, a well-prepared resume can make all the difference. 1. Start by Gathering Your Information Before you start typing, take some time to collect the details you’ll n

Matthew Coppola
Nov 63 min read


Why Having More Than One Resume Targeted to Different Roles Is a Smart Move
Many job seekers assume one CV fits all. In reality, having more than one resume, each tailored to different roles, is a highly effective strategy in 2025. Having more than one CV is a good idea. Highlight Relevant Skills and Achievements Different roles value different strengths. By creating multiple CVs , you can emphasise the most relevant skills and accomplishments for each position, ensuring recruiters immediately see why you’re a strong fit. Maximise the Impact of CV Wr

Matthew Coppola
Nov 51 min read


How to Handle an AI Job Interview with Confidence
Artificial intelligence is rapidly transforming the way employers recruit and screen candidates. From résumé scanning to automated video interviews, AI is increasingly used to shortlist applicants before a human ever enters the process. AI is increasingly being used to automate the interview process. If you’ve been invited to an AI-led interview, you’re not alone — and you can absolutely succeed. With the right preparation and understanding, you can make technology work for

Matthew Coppola
Nov 53 min read


Why Cold Calling Prospective Employers Still Works in 2025
In an age of online job boards, automated applications, and AI-driven recruitment systems, the humble phone call might seem like a relic of the past. Yet, in Australia, cold calling prospective employers remains one of the most effective – and underrated – ways to get noticed in your industry. Cold calling prospective employers does work. Whether you’re seeking a foot in the door or a new direction in your career, taking the initiative to pick up the phone can help you cut t

Matthew Coppola
Nov 53 min read


Why Being Specific and Targeted in Your Job Search Matters
Job hunting in 2025 is more competitive than ever. Simply sending out generic applications rarely works. Being specific and targeted in your job search can dramatically increase your chances of success. Make every job application count. Tailor Your Approach Instead of applying for every role that remotely fits your skillset, focus on positions that match your experience, strengths, and career goals. This allows you to craft applications that speak directly to each employer’s

Matthew Coppola
Nov 21 min read


Industries That Tend to Thrive During Economic Recessions
When the economy takes a downturn, many businesses struggle to stay afloat. Yet, history shows that some industries remain remarkably resilient — and a few even prosper. Understanding which sectors typically perform well during a recession can help investors, job seekers, and business owners make more informed decisions. Consumer Staples When belts tighten, people still need essentials. Groceries, toiletries, cleaning products, and basic household goods remain in demand regar

Matthew Coppola
Nov 12 min read


University or Apprenticeship? Weighing Up Your Options for the Future
Choosing what to do after finishing school can be one of the biggest decisions you’ll make. For many, the choice comes down to two main options: heading to university or starting an apprenticeship. Both offer valuable experiences, qualifications, and opportunities — but they suit different people, learning styles, and career goals. Do a trade or go to university? Here’s a closer look at the pros and cons of each path to help you decide which might be right for you. University

Matthew Coppola
Oct 312 min read


How to Create a Business Capability Statement That Makes Impact
A business capability statement is often the first impression a potential client has of an organisation. Creating a clear and professional document can significantly improve the chances of securing projects and contracts. Why Structure and Clarity Are Important Clients need to quickly understand a business’s capabilities. A capability statement should be concise, well organised, and highlight the key strengths of the organisation. Clear headings, bullet points, and measurabl

Matthew Coppola
Oct 301 min read


How Do I Upskill in the Face of AI in 2026?
The Age of AI: Adapting, Not Panicking Artificial Intelligence has officially moved from buzzword to backbone — it’s running offices, logistics, marketing, design, and even trades. It’s 2026, and while some jobs have shifted, what’s more exciting is that new roles are popping up faster than ever. When one door closes, a new door opens. If you’re sitting there wondering, “How do I keep up?” — don’t stress. You don’t need to quit your job or lock yourself into a lengthy three

Matthew Coppola
Oct 303 min read


Why Leaving a Job on Bad Terms Can Hurt Your Career
Leaving a job is a normal part of any career journey, but the way you exit can have a lasting impact. Leaving a job isn't an easy thing to do. But it's never wise to leave on bad terms. Departing on bad terms — whether through negative behaviour, abrupt departures, or burning bridges — can damage your professional reputation, limit future opportunities, and even affect your mental well-being. 1. Your Reputation Follows You Word travels fast in professional networks. Employers

Matthew Coppola
Oct 292 min read


Why Professional CV Writing Services Are Still Valuable in 2025
With AI tools capable of generating CVs in seconds, some might think professional CV writing services are obsolete. Human resume writers will still make a difference. The reality is very different—these services still offer unique value that AI can’t fully replicate. 1. Tailored Expertise Professional CV writers understand industry-specific expectations, hiring trends, and how to position your experience effectively. They can transform a good CV into one that grabs attenti

Matthew Coppola
Oct 291 min read


Thinking About a Career Change? How to Choose the Right Direction
There comes a point in many people’s working lives when the thought hits: “Maybe it’s time for a change.” Whether it’s burnout, boredom, a bad boss, or just a sense that you’ve outgrown your role, deciding to change careers is no small thing. It takes a bit of courage, a bit of planning, and a fair dose of self-reflection. Making a career change can be a big step and decision that requires thought and planning. So, if you’ve reached that crossroads, the big question becomes —

Matthew Coppola
Oct 293 min read


How Do I Follow Up After a Job Interview?
You’ve finished the interview — well done! You can finally take a breath. But before you move on completely, there’s one more step that can make all the difference: following up properly. Sending a brief, thank you follow up email is always a nice touch. Many candidates overlook this part, yet a thoughtful follow-up can reinforce your interest, professionalism, and good manners — all qualities employers notice. 1. Send a Thank-You Email Within 24 Hours Timing matters. Aim to

Matthew Coppola
Oct 282 min read


What If I Don’t Know the Answer to a Question in a Job Interview?
You’re sitting in an interview, the conversation’s flowing nicely, and then suddenly — wham! — you’re hit with a question that completely throws you. Your mind goes blank. You’ve got no idea what to say. You may be asked a question during the interview, and genuinely not know what to say. We’ve all been there. Even the most confident professionals can be caught off guard. The good news is: not knowing the answer isn’t the end of the world. What matters is how you handle the

Matthew Coppola
Oct 282 min read


How to Deal with Ghosting After Interviews
You’ve nailed the interview — or so you thought. The conversation flowed, you connected well with the interviewer, and you left feeling optimistic. Then days turn into weeks, and still, no word. You send a polite follow-up email, but it’s met with silence. You’ve officially been ghosted . Nothing, no call or email. It’s an unpleasant experience, and unfortunately, it’s becoming increasingly common. But rather than let it derail your confidence or motivation, there are constru

Matthew Coppola
Oct 273 min read


Why Recruiters Might Not Invite You for an Interview—Even If You’re Qualified
Landing an interview isn’t just about qualifications on paper. Even highly skilled candidates often find themselves overlooked, and there are numerous reasons why a recruiter may pass over an application. You may be suitably qualified for a role, but that doesn't necessarily mean you'll always be invited in for a job interview. There are many factors at play. 1. CV Doesn’t Match Keywords Many companies use Applicant Tracking Systems (ATS) to filter applications before a human

Matthew Coppola
Oct 261 min read
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