Your capability statement can be a valuable business development tool, but it needs to work beyond a printed document. From professional design and clear messaging to making it easy to find, view and share online, there are several ways to maximise the digital impact of your capability statement and make a stronger impression on potential clients and business partners.

Looking for an example of a capability statement? While examples can help you understand the general format and the type of information you might include, a capability statement shouldn't simply be copied from another business. A good capability statement is unique to your company, your capabilities, your experience and the clients or opportunities you are targeting. Here’s what to consider when creating one for your business.

What does a capability statement look like? A strong capability statement gives an employer a clear picture of what you can do, the experience you bring and how your skills can be applied in the workplace. While the format can vary depending on the role, there are five key elements that commonly make up an effective capability statement.

A capability statement needs enough space to explain what your business does, the problems you solve and the evidence behind your claims. While there is no universal page limit, four pages is often a practical minimum for a detailed capability statement because it gives you enough room to present your capabilities, experience, differentiators and supporting evidence without cramming everything onto one or two pages.

A strong capability statement should do more than list your services—it should make a lasting impression. Discover how high-quality images can showcase your work, strengthen credibility, communicate professionalism, and help your business stand out to potential clients and decision-makers.