Crafting a Capability Statement: A Clear-Cut Outline

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When tendering for work, especially within government or large corporate sectors, having a well-crafted capability statement can be the key to opening doors.

It’s essentially a concise document that tells potential clients who you are, what you do, and why you’re the right choice for the job.

If you're looking to put one together and you're not keen on fluff or jargon, here’s a straightforward outline to get you started.

1. Company Overview

Start with a brief introduction to your business.

This should include:

• Company name and trading name (if different)

• ABN/ACN

• Year established

• Location(s)

• Key management and ownership

• Mission or core purpose

This section sets the tone and gives readers a clear snapshot of who you are.

2. Core Capabilities

Here, you’ll want to highlight your primary services or areas of expertise. Break them into bullet points to keep it easy to scan. Stick to plain English and stay focused on your actual service offering.

For example:

• Electrical installations for commercial properties

• Civil construction and infrastructure works

• Custom software development for SMEs

  
  

Keep it clean, tight, and honest.

3. Experience and Past Projects

Use this section to show that you've delivered results. A few short case studies or a list of previous clients can help build trust.

Include:

• Project name

• Client

• Brief description of the work

• Timeframe

• Outcome or benefit delivered

If you’ve got testimonials, this is a great spot to include one or two.

4. Key Personnel

Introduce your team. Highlight a few key people and their background.

Example:Jane Smith – Senior Project Manager (20+ years in civil works, ex-Transport NSW)

It helps clients know they’re dealing with capable hands.

5. Certifications and Insurances

This section is essential — especially for government and large contracts.

List:

• ISO certifications

• Industry accreditations

• Relevant licences

• Insurance coverage (mentioning public liability and professional indemnity limits can help)

6. Contact Details

End with clear contact information so people know how to reach you.

Include:

• Contact person and role

• Phone number

• Email

• Website

• Office address (if applicable)

Final Word

A capability statement shouldn’t be complicated or flashy. Think of it as your business’ handshake — professional, confident, and to the point. Stick to two to four pages, tailor it to the work you're chasing, and keep it practical.

Disclaimer:The content in this article is intended as a general example only and should not be taken as professional advice. For a tailored and professionally written capability statement that aligns with your business and industry, contact the team at Client Centric — specialists in capability statement development.