Help to Write a Business Capability Statement | Client Centric

#businesscapabilitystatement #capabilitystatement

The front page of a capability statement we created for a company in Sydney.

In today's competitive marketplace, having a clear and professionally written business capability statement can make a significant difference when it comes to winning work, responding to tenders, or building credibility with potential clients.

Whether you're seeking insurance work, approaching new prospects, or strengthening your tender submissions, a well-crafted capability statement is a vital tool in your business development kit.

At Client Centric, writing and designing business capability statements is what we do best. It's our specialty.

With years of experience supporting businesses across various industries and sizes, we understand exactly how to articulate your strengths and position your organisation to stand out.

Tailored From the Start

Our process begins with a consultation—either over the phone or via video call. This initial conversation allows us to learn more about your business, its goals, and how you intend to use the capability statement. Are you targeting sales opportunities? Tender submissions? Insurance work? Or perhaps a mix of all three?

Understanding your objectives helps us shape the content and tone of your statement to best suit the audience you're engaging with.

A Structured, Strategic Approach

Following our consultation, we prepare a draft outline of what we suggest including in your capability statement. This outline typically covers:

• Your range of services

• Governance and operational structure

• Core capabilities and areas of expertise

• Your team and their qualifications

• Key resources and infrastructure

• Your unique value proposition

• Ability to scale operations based on demand

• Case studies, past performance or industry accreditations (if applicable)

We collaborate closely with you throughout the process, ensuring the content is accurate, relevant, and aligned with your business goals.

More Than Just Words

At Client Centric, it’s not only about the content—we also focus on visually engaging design.

First impressions matter, and we make sure your capability statement is not only informative but also professionally presented to reflect the quality of your brand.

We don’t use templates.

Every statement we create is unique, tailored to your organisation’s identity, industry, and strategic direction.

Why It Matters

A professionally written capability statement can help you:

• Stand out from your competitors

• Support your sales and marketing efforts

• Build trust and confidence with potential clients

• Provide clarity about your business strengths and capacity

• Respond effectively to tender requirements and procurement criteria

If you're looking for assistance in writing and designing a high-quality capability statement that positions your business for success, Client Centric is here to help.

Get in touch with us today to schedule an initial consultation—we’ll take the time to understand your needs and guide you through a smooth and efficient process.

For more information, please visit: https://www.clientcentric.com.au/capability-statement-writing-service