What Does a Capability Statement Layout Look Like? Here's a Simple Example.

If you're in the early stages of developing a capability statement for your business, you might be wondering where to begin—and what it should actually look like.

The layout plays a big part in how your message is received.

A capability statement is essentially a business’ CV. It should be clear, concise and tailored to the target audience—whether that’s a government agency, a corporate procurement team, or a potential private sector client.

Example Layout

Here’s a basic example of how a capability statement might be structured:

1. Company Overview A brief introduction to your business—who you are, where you’re based, and what you do.

2. Core Capabilities A succinct summary of your key services or products. This section should reflect your core areas of expertise.

3. Key Differentiators What sets you apart from competitors? This could include your experience, certifications, innovation, or customer service.

4. Past Performance / Project Experience Highlight relevant experience or notable contracts/projects you’ve completed.

5. Certifications, Licences & Insurances Include anything that strengthens your legitimacy and ability to deliver.

6. Contact Information Make it easy for decision-makers to reach you.

   
   

It’s important to remember that every great capability statement is different. What works for one business may not suit another.

The industry, audience and purpose all influence how your capability statement should be structured and written.

At Client Centric, we specialise in crafting tailored capability statements that communicate your value clearly and effectively. We’ll work with you to develop an outline and document that speaks directly to your audience and helps win more work.

Need a capability statement that works? Get in touch with our team today—we’d love to help. For more information, visit our page: Capability Statement Writing and Design by Client Centric.