Why a Capability Statement Maker Isn't Enough
- Matthew Coppola
- May 21
- 2 min read
When you're looking to create a capability statement for your business, it's easy to be tempted by online generators or downloadable templates.

They're cheap, quick, and seem to do the job. Some companies even suggest just asking AI to make up information. But there's a big difference between a generic document and a tailored, professional capability statement that actually helps make a difference and creates a genuine feel.
The Problem With Templates and Online Makers
Capability statement makers and templates offer a one-size-fits-all approach. While that might work for some, the reality is that businesses vary significantly — by industry, scale, capability, compliance, and client needs.
Most templates:
Lack industry-specific language
Miss the finer nuances of government or corporate tenders
Look outdated or amateurish
Provide no strategic guidance or consultation
You get a shell, not a solution.
What a Professional Can Do
Client Centric is Australia’s leading provider of professionally written and designed capability statements.
We go beyond the basics to create documents that:
Clearly reflect your business's unique strengths
Are written in plain, persuasive English
Are tailored for your target audience (e.g., construction firms, local councils, federal departments)
Feature polished, modern designs aligned with your brand
Include consultation to ensure accuracy and relevance
Whether you're a start-up or an established firm, having a statement that's built for you can make all the difference.
What Our Service Includes
One-on-one consultation
Custom writing and editing
Graphic design and layout
Guidance on what to include and how to present it
We even offer capability statement workshops.
We work with clients across industries, and our capability statements have helped hundreds of Australian businesses gain the edge they need.
Disclaimer: The information in this blog is general and not professional advice. For customised capability statement writing and design, contact Client Centric. We provide guidance and proven expertise.
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