top of page

Why a Capability Statement Maker Isn't Enough

  • Writer: Matthew Coppola
    Matthew Coppola
  • May 21
  • 2 min read

When you're looking to create a capability statement for your business, it's easy to be tempted by online generators or downloadable templates.


Capability statement template
Do capability statement makers really work well? We don't think so.

They're cheap, quick, and seem to do the job. Some companies even suggest just asking AI to make up information. But there's a big difference between a generic document and a tailored, professional capability statement that actually helps make a difference and creates a genuine feel.


The Problem With Templates and Online Makers


Capability statement makers and templates offer a one-size-fits-all approach. While that might work for some, the reality is that businesses vary significantly — by industry, scale, capability, compliance, and client needs.


Most templates:

  • Lack industry-specific language

  • Miss the finer nuances of government or corporate tenders

  • Look outdated or amateurish

  • Provide no strategic guidance or consultation


You get a shell, not a solution.


What a Professional Can Do



We go beyond the basics to create documents that:

  • Clearly reflect your business's unique strengths

  • Are written in plain, persuasive English

  • Are tailored for your target audience (e.g., construction firms, local councils, federal departments)

  • Feature polished, modern designs aligned with your brand

  • Include consultation to ensure accuracy and relevance


Whether you're a start-up or an established firm, having a statement that's built for you can make all the difference.


What Our Service Includes


  • One-on-one consultation

  • Custom writing and editing

  • Graphic design and layout

  • Guidance on what to include and how to present it

  • We even offer capability statement workshops.


We work with clients across industries, and our capability statements have helped hundreds of Australian businesses gain the edge they need.


Disclaimer: The information in this blog is general and not professional advice. For customised capability statement writing and design, contact Client Centric. We provide guidance and proven expertise.

 
 
 

Comentários


bottom of page