Capability Statement Template: What to Include
- Matthew Coppola
- Jul 28
- 2 min read
A capability statement template is a pre-designed document that helps businesses create a professional overview of their skills, experience, services, and expertise.
It is commonly used to introduce an organisation to potential clients, partners, government agencies, or other stakeholders. Think of it as a snapshot of what your business does, what you specialise in, and why someone should consider working with you.
A good capability statement is more than just a list of services. It highlights your strengths, experience, achievements, and what makes your organisation different.
Why Use a Capability Statement Template?
Creating a capability statement from scratch can be time-consuming. A template provides a clear structure, making it easier to organise your information and ensure you include the important details.
A well-designed template can help you:
Present your business in a professional format
Clearly explain your services and capabilities
Highlight your experience and achievements
Build credibility with potential clients or partners
Save time when creating new statements for different opportunities
What Should Be Included in a Capability Statement?
A strong capability statement usually includes the following sections:
1. Company Overview
Start with a brief introduction to your organisation.
Include:
Business name and location
What your organisation does
Your industry or areas of expertise
A short summary of your experience
This section should quickly explain who you are and what you offer.
2. Products and Services
Clearly outline the products, services, or solutions your organisation provides.
Focus on the areas that are most relevant to the audience reading the statement. Avoid listing everything—instead, highlight your key capabilities.
3. Experience and Expertise
Showcase your relevant experience and knowledge.
This may include:
Years of experience
Industry experience
Major projects completed
Areas of specialisation
Previous work with similar clients
This section helps demonstrate that your organisation has the skills and experience to deliver results.
4. Qualifications and Certifications
Include any qualifications, licences, accreditations, or certifications that support your capabilities.
These details help build trust and show that your organisation meets relevant industry standards.
5. Achievements and Recognition
Highlight any awards, milestones, or recognition your organisation has received.
Examples include:
Industry awards
Business achievements
Successful project outcomes
Professional memberships
6. Client Examples or Testimonials
Including examples of previous clients, projects, or testimonials can strengthen your credibility.
Where possible, explain the type of work completed and the results achieved.
7. Contact Information
Make it easy for people to get in touch.
Include:
Contact name
Phone number
Email address
Website
Business location (if relevant)
Customising Your Capability Statement
While templates provide a useful starting point, your capability statement should be tailored to your organisation and audience.
Use your own branding, focus on your key strengths, and adjust the information depending on who will be reading it.
A capability statement prepared for a government tender may highlight different information compared to one created for a potential business partner.
Final Thoughts
A capability statement template makes it easier to create a professional document that clearly communicates your organisation's strengths and experience.
By including the right information and tailoring it to your audience, you can create a capability statement that builds credibility and helps showcase what your business can offer.
