Introducing the Marketing Strategy Workshop by Client Centric

Collaborative planning during the workshop.

In today’s fast-paced business landscape, it’s easy to get swept up in the whirlwind of social media trends, digital platforms, and ad spend.

But before any of that can be effective, you need one thing sorted: your strategy.

That’s where our Marketing Strategy Workshop comes in.

Designed for business leaders and teams looking to bring clarity and cohesion to their marketing approach, this hands-on session is all about getting back to basics — and doing it well.

So, what’s it all about?

At its core, our workshop helps you define your business’s mission, vision, and unique value proposition. We’ll guide you through customer profiling, competitor analysis, and the all-important process of goal setting. It’s strategic, structured, and entirely tailored to help you make sense of where you are — and where you want to go.

This isn’t a session on which social platform to jump on next, or how to split your ad budget. It’s not about marketing tactics. It’s about strategy. The why behind the what.

Who’s it for?

Whether you’re a start-up finding your feet or an established business ready to refocus, our Marketing Strategy Workshop is ideal for leaders and teams looking to:

• Clarify their marketing direction

• Better understand their audience

• Strengthen their brand’s positioning in the market

If you’ve ever found yourself saying “We need to market better, but we’re not sure how to begin,” this is your starting point.

What you’ll walk away with

This isn’t a passive seminar. It’s a collaborative, guided session, where you’ll roll up your sleeves and dig into what truly drives your business.

By the end, you’ll have:

• A clearly defined mission, vision, and set of values

• A well-articulated customer value proposition

• An understanding of your target audience – including who they are, what they need, and what keeps them up at night

• Insight into your market landscape and direct competitors

• A sharp, compelling Unique Selling Proposition (USP)

• Both short- and long-term marketing goals, ready to put into action

And most importantly — a structured, written strategy document that captures it all. A tool you can use to inform decisions, guide your team, and build consistent messaging across everything you do.

What’s involved?

We’re not here to lecture — we’re here to facilitate. We bring the tools, templates, and expert guidance to help you and your team uncover the insights that matter. Think:

• Practical worksheets and templates to map out your strategy

• Group discussions and exercises to define your audience and competitive edge

• SWOT analysis to reveal opportunities and challenges

• Honest, informed advice to help you tighten your message and sharpen your focus

Ready to get clear on your strategy?

If your marketing efforts feel a little scattered, or you're ready to take your brand to the next level with a well-defined direction, our Marketing Strategy Workshop could be just the thing.