The words 'professional' and 'attractive' go hand in hand when it comes to creating a great Capability Statement. But, what exactly makes one professional and attractive?
A professional Capability Statement is one that is detailed, thorough, concise and comprehensive enough to give a potential customer a good idea about a company's capabilities and why do business with them.
What make a statement 'attractive' is that it is easy to read, visually appealing, and well structured and laid out. There is a creative flair to the statement.