Career Development | Marketing & Design | Training & Coaching
Capability Statement
Writing and Design
Make a statement.
Capability statements by ClientCentric
Inform, persuade and motivate customers to do business with you.
Why should every Australian B2B business have a capability statement?
Whether you're submitting a business proposal, applying for a tender, or meeting with a prospective client, a capability statement provides a clear and concise overview of your company. It highlights what your business does, what sets you apart from competitors, why clients should choose to work with you, and the experience and expertise you have to offer. It shows them you're established and have the scaleability to take on more work.
Why engage an external capability statement writer?
Working with Client Centric can save you time and ensure your capability statement is professionally written and designed. We create capability statements from scratch, taking the time to understand your business, your experience, and what makes you different.
With in-house writers, marketers, and designers, we develop capability statements that are tailored to your business and audience. We can also show examples of previous work, giving you confidence that your capability statement will present your business professionally and help you stand out when submitting proposals, responding to tenders, or meeting prospective clients. Capability statements are one of our core services and an area in which we have extensive experience across a wide range of industries.
Our experience
Written to be read.
Designed to be seen.
Why we do it so well.
Since being established in 2013, we have designed and developed hundreds of capability statements from scratch for businesses across industries including building and construction, civil and commercial construction, engineering, architecture, mining and resources, defence, IT and cybersecurity, healthcare, recruitment, transport and logistics, manufacturing, and professional services.
Built from scratch. Nothing off-the-shelf.
No, we don’t use templates. We don’t use them because every business is different, and a capability statement needs to reflect that. Instead, our in-house graphic designers and branding specialists create each capability statement from scratch. They shape the design, refine the messaging, and guide the creative direction so it aligns with your business and how you want to be presented.
With great businesses comes great statements.
All industries served.
Every business is different. That's why we craft capability statements tailored to your company, your strengths, and your story. Some of our past clients include:
Pioneering Australian capability statement design and development.
We are an Australian business specialising in developing capability statements for companies looking to secure more work. We assist a broad mix of clients, from independent tradespeople and subcontractors through to larger suppliers, contractors, and consultants.
Many providers treat a capability statement like a generic company brochure. Because we are highly experienced in this specific space, we understand exactly what needs to be included to make it effective. We focus on the essential details that head contractors and clients actually look for, including your specific services, equipment lists, insurances, and past project history.
For every industry.
Our experience spans a wide breadth of local industries:
Building and Civil Construction: Earthmoving, engineering, and head contracting.
Commercial Trades: Electrical, solar, plumbing, gas fitting, HVAC, and refrigeration.
Heavy Industry: Mining services, oil and gas, crane and lifting, manufacturing, and fabrication.
Services and Logistics: Transport, security, cleaning, and facilities management.
Professional Sectors: IT, software, engineering, and management consulting.
Equip your sales people with the best marketing tool for the job.
A capability statement is more than a document. It's one of the most effective ways to introduce your business.
Across Australia, capability statements are widely used by SMEs, corporations, and government suppliers to communicate who they are, what they do, and why they're the right choice. They play an important role in business development, sales, marketing, and tendering activities.
Whether you're attending a meeting, presenting to a prospective client, networking at an industry event, or submitting a proposal, a capability statement provides a professional and credible overview of your business. It helps decision-makers quickly understand your services, experience, and strengths.
A well-designed capability statement gives your business something tangible to share at every stage of the conversation. It can stand alone as an introduction or accompany proposals, pricing documents, and tender submissions to reinforce confidence in your capabilities.
Most importantly, it presents your business in a clear, engaging, and easy-to-understand format—helping potential clients see the value you bring from the very first interaction.
We believe every Australian business should have a capability statement ready when opportunity comes knocking.
What our clients have to say.
Our reputation precedes us for delivering nothing but quality capability statements.
The following is a testimonial that we received from Earthconnect, an Australian-owned and operated Solar energy equipment supplier in Beresfield, New South Wales. We designed and developed for them three capability statements for each of their business divisions.
"We required the services of a business that had the capability to produce professional, attention-grabbing Capability Statements to help promote the offerings of our solar business. With the popular use of a Google search, we chose to engage ClientCentric as our provider.
I personally only dealt with Matthew throughout the process of producing the three different Capability Statements which we put together for our business, and I found Matthew to be very attentive and engaging through our many conversations, and he tended to listen and advise rather than instruct. I provided ClientCentric with a crude document structure plus a large volume of information and images for each Capability Statement, and Matthew turned each package into a very professionally structured Capability Statement.
There were multiple tweaks and versions produced until we were 100% satisfied with the end product. ClientCentric was always very accommodating and eager to work with us to produce Capability Statements which we could be proud of. The associated costs to produce our Capability Statements were very reasonable, and I look forward to working with the ClientCentric team again."
It's your statement, custom-built.
Your business is unique. Your capability statement should be too.
Every statement we create is individually written and designed to showcase what makes your business different. Tailored to your brand, your capabilities, and your goals. No templates. No generic content. Just a professional, polished document that helps your business stand out and leave a lasting impression.
Personalised, tailored marketing content with targeted messaging and persuasive copy.
Modern, structured layouts with high-impact visual design.
Consistent branding applied throughout all content.
Authentically and expertly written, tailored content with clear, impactful messaging.
Clean, easy-to-read layouts with clear structure and flow.
Balanced mix of content and visuals for strong engagement.
Areas your capability
statement can cover.
Introduction and Company Overview
Social and Environmental Responsibility
Corporate Partnerships
Past and Current Clientele with Testimonials
Organisational Structure
Plant and Equipment Information
Awards and Accreditations
Governance Information
Profile of the Management Team
Details of Licences and Accreditations
Current and Past Projects
Overview of Services and/or Product Range
Timeframe
From start, to statement.
We generally ask for two weeks to allow us to design, develop, and prepare your capability statement for review. This timeframe gives us the opportunity to properly understand your business, craft the content, and complete the design to a high standard. In some cases, timeframes may vary depending on the scope or urgency of the project, and if any adjustments are needed, we will always keep you informed and advise you as early as possible.
Pricing
More affordable than you think.
Our pricing for capability statements starts at $2,000 plus GST and can vary depending on the size, complexity, and level of detail required for your document. Larger capability statements or those requiring more in depth content development and design work may be priced accordingly. To learn more about our pricing or to discuss your specific requirements, please get in touch with our team and we will be happy to provide further information.
