top of page

BUSINESS LINKEDIN TRAINING PROGRAM

LINKEDIN TRAINING FOR BUSINESSES AND STAFF

LINKEDIN PROFILE OPTIMISATION | STRATEGY AND PERSONAL BRANDING | ENGAGEMENT AND NETWORKING BEST PRACTICE | COMPANY PAGES |  CONTENT WRITING

This training is designed to help you, your staff, and your business learn how to get the most out of LinkedIn.

We deliver customised business training to help managers and their teams learn best practice in how to use LinkedIn in day-to-day activity. 

We cover how to set up and manage profiles properly, what types of posts work best, and how to write and share content without relying on AI-generated posts, because authenticity matters. We also show you how to engage with others in a professional way, including commenting, connecting, and staying visible, so LinkedIn becomes part of your normal business development activity rather than something you only use occasionally.

Made for teams who want to use LinkedIn better. Who this training is for.

This training is designed for managers, business owners, and teams who want to use LinkedIn more effectively as part of their day-to-day business activity. It is particularly useful for organisations looking to improve visibility, strengthen professional relationships, and build a consistent approach to networking and content.

​

It is ideal for those who want to:

  • Understand how to set up and manage LinkedIn profiles properly.

  • Learn what to post and how to post in a professional, effective way.

  • Build confidence in writing and sharing content that sounds natural and authentic.

  • Understand how to balance the use of AI tools with genuine, human-written content and strategy.

  • Develop a clear approach to what to post, when to post, and why it matters.

  • Improve engagement through commenting, connecting, and networking.

  • Develop a consistent posting routine that supports business visibility.

  • Position themselves and their business more effectively within their industry.

  • Understand how LinkedIn can support lead generation and business development.

  • Learn how to identify and engage with the right audience for their business.

  • Avoid common mistakes that reduce reach and credibility.

  • Use LinkedIn as a practical tool for ongoing business growth rather than occasional activity.

Training to help your team be their authentic self. Not post AI sloppy content.

One of the key focuses of this training is helping you and your team avoid the common issue of “sloppy” or overly generic AI-generated LinkedIn posts.

 

While AI can be useful as a starting point, it often produces content that feels polished but impersonal, and in many cases does not reflect the real voice of the business or the individual behind it. This is increasingly important in 2026, as audiences become more aware of AI-written content and less responsive to posts that feel automated or templated.

 

As highlighted in a Forbes article on LinkedIn slop, people have grown wary of AI-generated content and desire human individuality. That shift matters, especially for businesses building trust and visibility on LinkedIn.

 

We focus on practical ways to ensure your content still sounds like you:

  • How to use AI as a starting point without relying on it for the final message

  • How to edit and shape content so it reflects your own tone and business voice

  • How to avoid generic phrasing that makes posts feel automated

  • How to write content that feels natural, clear, and credible

  • How to maintain authenticity using AI tools

pexels-bastian-riccardi-15406295_edited.jpg

Our 2-3 hour LinkedIn training workshop outline. What's covered.

This session is designed to help staff confidently use LinkedIn to build their personal brand, engage with others, and support the company’s visibility. It is hands-on, practical, and focused on real examples that can be applied straight away. A short break will be included halfway through the session.

​

​

1. Why LinkedIn matters (20 mins)

  • How LinkedIn supports professional growth and company reputation

  • Why individual LinkedIn presence matters to the business

  • Understanding privacy and visibility settings

​

2. What makes a good LinkedIn post (30 mins)

  • Key ingredients of an effective post

  • Post structure: hook, value, call to action

  • What to write about and how to align with company values and services

  • Do’s and don’ts for professional, brand-consistent posting

  • Examples of posts that support both personal and business goals

​

3. Using AI to create posts (30 mins)

  • How AI can support ideas and save time when creating content

  • Prompt examples to generate or improve posts

  • How to edit AI-generated content to ensure it remains authentic and on brand

​

4. How to engage and network on LinkedIn (45 mins)

  • Building a relevant network aligned with personal and business goals

  • Writing personalised connection requests

  • Liking, commenting, and sharing company content to increase visibility

  • Starting professional and respectful conversations

  • Using LinkedIn messaging tools within company guidelines

  • Maintaining a consistent and positive professional presence

​

5. Supporting the company LinkedIn page (20 mins)

  • Understanding the role of the company page in brand building

  • How staff can support content through engagement and sharing

  • Aligning personal posts with company campaigns and messaging

  • Encouraging collaboration and content ideas across the team

​

6. Profile check and practical activity (30 mins)

  • How to ensure your LinkedIn profile is professional and aligned with the business

  • Key areas: photo, headline, summary, experience

  • Guided activity: create a LinkedIn post using AI aligned to personal and business goals

  • Posting, scheduling, or saving content for review

  • Q&A and personalised feedback

​

7. Measuring success and next steps (15 mins)

  • Basic ways to track LinkedIn engagement and impact

  • Setting realistic goals for individuals and the business

  • Encouraging ongoing learning and consistency

  • Review of company LinkedIn and social media guidelines

​

A dedicated Q&A session will be included to answer questions and provide tailored guidance.

​

Requirements:

  • A room with a screen or monitor for presentation

  • Staff to bring laptops and log into their LinkedIn profiles for hands-on support

​

Resources provided:

  • LinkedIn profile optimisation tip sheet.

  • A straightforward checklist covering key profile sections including photo, headline, summary, experience, and skills to help staff refine their profiles.

  • Post creation template and AI prompt guide

  • A practical guide with post templates and example prompts to help generate, refine, and structure LinkedIn content efficiently.

Case study: Australian manufacturing
How we helped a manufacturer of stainless steel kitchens strengthen their LinkedIn presence.

We were approached by a stainless steel kitchen manufacturer in Melbourne to help improve their LinkedIn presence and provide practical training for their team.

 

The focus was to strengthen both personal and business profiles, improve consistency across their branding, and give their team the confidence to use LinkedIn more effectively as part of their day-to-day activity.

 

The project combined hands-on optimisation work with on-site coaching, ensuring both immediate improvements and long-term capability within the business.

​

What we delivered included:

  • LinkedIn profile revamp for 2 profiles 

  • LinkedIn business page revamp

  • Publishing of 2 posts with tailored content

  • Design of 2 personalised LinkedIn banners

  • A 2–3 hour on-site coaching session focused on how to use LinkedIn effectively

​

The session gave the Bendex team practical guidance on content, engagement, and profile optimisation, helping them better understand how to position themselves and use LinkedIn as a business development tool going forward.

A simple, structured process to getting things underway.

We keep things straightforward so you always know what to expect and what comes next.

Step 1. Initial conversation

You get in touch and tell us about your business, your team, and what you want to achieve through LinkedIn. This is usually a phone or video call where we understand your current challenges, goals, and level of experience with the platform.

​

Step 2. Understanding your business and LinkedIn presence

We review how your business is currently using LinkedIn, including profiles, content, and overall activity. We look at your audience, industry positioning, and opportunities for improvement.

 

Step 3. Proposal and training plan

We put together a clear proposal outlining what the LinkedIn training will cover, how it will be delivered, and what your team will take away from it. This includes a structured approach based on your business goals, along with a transparent quote. 

 

Step 4. Training delivery and implementation

We deliver the LinkedIn training session for you and your team, covering profiles, content strategy, posting, engagement, and best practice use of the platform. The focus is practical application, so your team can confidently manage LinkedIn day to day and apply what they’ve learned immediately.

Make the most of LinkedIn.
Reach out today.

Get in touch with us today to see how we can deliver a custom workshop for your business. We will discuss your specific needs and build a practical session tailored to your team.

bottom of page