What to Post on LinkedIn: A Practical Guide for Professionals and Businesses
- Matthew Coppola
- Aug 27
- 2 min read
LinkedIn is more than just an online résumé — it’s a powerful platform for building your professional brand, showcasing expertise, and connecting with potential clients, partners, or employers. Yet, one of the most common challenges professionals face is knowing what to post.
The good news? You don’t have to reinvent the wheel. By focusing on authenticity, relevance, and value, you can consistently create content that engages your audience.
Here are five categories of posts that work well on LinkedIn:
1. Share Company or Personal Achievements
People like to celebrate success. Posting about completed projects, promotions, certifications, awards, or company milestones builds credibility and showcases progress.
Examples:
“Thrilled to share that we’ve just completed a major installation project for a client.”
“Excited to mark 10 years in the industry today — thank you to everyone who has been part of the journey.”
2. Provide Industry Insights and Trends
Show that you’re in touch with what’s happening in your field. Sharing a perspective on market changes, new regulations, or innovations positions you as a thought leader.
Examples:
“The demand for sustainable manufacturing is reshaping how we design projects — here’s what we’re seeing on the ground.”
“Five trends shaping the future of [your industry].”
3. Highlight Your Team and Culture
People connect with people. Sharing stories about staff achievements, training programs, or community involvement helps humanise your business and makes your brand relatable.
Examples:
“Congratulations to Sarah on completing her advanced certification — we’re lucky to have her expertise on our team.”
“A great day volunteering together at [event/charity].”
4. Share Client Stories and Case Studies
Show, don’t just tell. Case studies and project spotlights illustrate how you solve real problems and add value. These posts help prospective clients picture themselves working with you.
Examples:
“Here’s how we helped a client deliver their project on time and within budget.”
“A before-and-after look at one of our recent installations.”
5. Offer Tips, Advice, or Thought Leadership
Practical, educational content performs strongly on LinkedIn. Share lessons learned, common mistakes to avoid, or best practices from your field.
Examples:
“Three things to check before starting your next kitchen fitout project.”
“Lessons we’ve learned from 30+ years of stainless steel fabrication.”
Best Practices for LinkedIn Posts
Keep posts concise: aim for 100–200 words.
Use a professional yet approachable tone.
Add visuals: photos, videos, or diagrams.
End with a call-to-action, e.g., “Follow us for more updates” or “Get in touch to discuss your project.”
Use 3–5 relevant hashtags for discoverability.
Final Thoughts
The most effective LinkedIn posts aren’t always sales-driven. They’re the ones that spark interest, demonstrate value, and build meaningful connections. By mixing achievements, insights, stories, and advice, you’ll stay visible in your network and position yourself or your business as a trusted authority.
