LinkedIn Post Best Practices: How to Create Content That Works

LinkedIn is one of the most powerful platforms for building professional credibility and growing your network.

But with so many people posting every day, how do you make sure your content stands out?

Posts should be engaging

The key lies in following some simple best practices when creating your LinkedIn posts.

1. Start with Value

Your audience is asking: Why should I read this? Make sure your post answers that question. Start with something meaningful — a project outcome, an insight, or a challenge you’ve solved.

Example:“Pleased to share how our team completed a complex kitchen fitout on time and within budget. Here’s what made the difference…”

2. Keep It Concise

Attention spans are short. Aim for 100–200 words — long enough to tell a story, but short enough to stay engaging. Use simple, clear language.

3. Use Structure

Walls of text turn people away. Break your post into short paragraphs, bullet points, or numbered lists. This makes it easy to scan and digest.

4. Add Visuals

A post with a photo, graphic, or short video can double engagement. Show your work, your team, or before-and-after results.

Example visuals:

• Project photos

• Behind-the-scenes shots of your process

• Team celebrations or milestones

5. Include a Call-to-Action

Every post should guide the reader on what to do next. That could be following your company page, leaving a comment, or reaching out.

Example CTAs:

• “Follow us for more updates.”

• “Get in touch to discuss your next project.”

• “What’s your experience with this challenge?”

6. Use Hashtags Wisely

Hashtags increase discoverability, but too many look messy. Stick with 3–5 relevant hashtags related to your industry, audience, or service.

7. Maintain the Right Tone

Keep your posts professional, positive, and approachable. LinkedIn is not the place for slang or overly casual language — but avoid being stiff or overly formal. Aim for authentic.

8. Engage, Don’t Just Broadcast

The post is only half the job. Respond to comments, thank people for their input, and join the conversation. This builds trust and relationships.

Final Thoughts

LinkedIn posts do not need to be complicated to be effective. The best results come from keeping things simple: start with value, make it easy to read, use visuals, and always finish with a clear next step.

By following these best practices, your content will stand out — not just for being seen, but for starting conversations and strengthening connections.