• Matthew Coppola

Interview with Matthew Coppola, Australia Careers and Employment Specialist

Today we have the pleasure of interviewing Matthew Coppola, an Australian careers and employment specialist.


Where did you grow up?

I grew up in Perth, Western Australia. I have fond memories growing up in Perth. It's a warm, sunny part of Australia. In fact, Perth is the most isolated city in the world.


Did you complete any formal studies?

Yes, I did. After I completed year 12 high school, I went on to complete a Degree in Commerce, with a major in Economics at Curtin University. Later, I completed a Graduate Certificate in Career Education and Development at RMIT University.


What drew you to the field of careers and employment?

After I graduated from university, I found myself working in business development and training. I was then given the opportunity to join an Australian employment services agency, which I took up. I learnt to work in recruitment and employment services which I started to really enjoy and find it was a passion of mine. I started learning all that I could about interview technique, resume writing, engaging with employers and cold calling. I loved it so much that I bought books to learn more about job searching. I also started a blog called matthewcoppola.com and started regularly posting articles on all things related to employment, which I continue to do.


What skills have you gained?

I am proud to say I have learnt so much over the years and absorbed all that I can to learn about all things employment related. The skills that I have gained over the years include:

- Writing professionally written resumes and cover letters

- Revamping LinkedIn profiles

- Addressing key selection criteria

- Reverse marketing candidates to employers

- Cold calling

- Applying for jobs and tailoring applications

- Writing and designing brochures and capability statements

- Marketing design

- Web design and development

- Content development

- Business development

- Sales


What inspires you?

I love simplicity. I think it's important for marketing materials to be simple.

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