Why should you research the employer before being interviewed?
Going for an interview is like going out on a date with someone. Now both are similar for many reasons, but generally speaking, if you went out on a date with someone and it wasn't a blind date, you would be more prepared and confident if you knew a bit about the person with whom you were about have dinner or a drink with.
Tthat kind of research might entail conversations with friends among other things. What if your friends told you that she was no good, she would hurt you and she is untrustworthy. And this is from multiple sources including Facebook page where you see her photos and posts with are in line with the reputation your friends gave her.
Armed with this information and research, how do you now feel about this date? Well not only would you be uncertain about her but you would be more prepared with what kind of questions you want to ask her and you would not let her pretty looks cloud any of your judgement! So research is key to being prepared and confident!
Same with having an interview with an employer.
It’s always best to find out everything you can about the companies you want to work for including: their product lines, competitors, prices, growth prospects, organisational structure, employment policies, key staff and overseas trends and developments which may affect local operations.
You can find this information in places like:
product brochures and catalogues;
The best way to approach this is speaking in person to someone who works there or knows someone who does. This is where your personal contact list will be important and this can be found through online sources like LinkedIn, a professional networking website where you can connect and message professionals in your industry.
Author: Matthew Coppola
Matthew Coppola - Employment Advisor
BComm(Econs), GradCert (CE&D)
Matthew Coppola has more than 6 years’ experience in the recruitment, staffing and training industries with a focus on employment services, specifically Job Services Australia and Disability Employment Services. He has experience in business development, marketing, sales and training.