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  • Writer's pictureMatthew Coppola

10 Tips for Crafting a Compelling Capability Statement

Updated: Jan 18


Example of a capability statement for a professional consulting firm
Are you proud of your capability statement?

In the competitive landscape of business, having a strong and compelling capability statement is essential for companies looking to secure government contracts and build lasting partnerships.


A capability statement serves as a concise and powerful snapshot of your organisation's abilities, experiences, and qualifications. Crafting an effective one requires careful consideration and attention to detail.


Here are 10 tips to guide you through the process:


  1. Understand Your Audience: Before you start drafting your capability statement, it's crucial to understand your audience. Different clients or agencies may have specific requirements and preferences. Tailoring your statement to meet their expectations will increase your chances of success.

  2. Clear and Concise Language: Keep your capability statement clear and concise. Avoid jargon and industry-specific language that may be confusing to those outside your field. Use language that is easily understandable by a diverse audience.

  3. Highlight Core Competencies: Identify and emphasize your company's core competencies. Showcase what sets you apart from the competition and why your organization is the right choice for the job.

  4. Visual Appeal: A visually appealing capability statement is more likely to catch the eye of potential clients or partners. Incorporate your company logo, use a consistent color scheme, and include relevant visuals that enhance your message.

  5. Tell Your Story: Use your capability statement as an opportunity to tell the story of your company. Highlight key milestones, achievements, and notable projects. This provides context and builds credibility.

  6. Quantifiable Achievements: Where possible, include quantifiable achievements. Numbers and statistics can add weight to your claims and demonstrate the tangible impact of your services or products.

  7. Responsive to RFPs: Ensure that your capability statement is responsive to specific Request for Proposals (RFPs). Tailor the content to align with the requirements outlined in the RFP to demonstrate your company's suitability for the opportunity.

  8. Quality Over Quantity: Focus on quality over quantity. While it's essential to include relevant information, avoid overwhelming your audience with unnecessary details. A well-organized and focused capability statement is more likely to leave a lasting impression.

  9. Professional Design: Invest time in designing a professional-looking capability statement. Consistent formatting, proper grammar, and a polished appearance all contribute to creating a positive first impression.

  10. Get Professional Help: Crafting a compelling capability statement can be a challenging task. Consider seeking the expertise of professionals like ClientCentric, who specialises in creating tailored capability statements for companies across Australia. Their experience and insights can make a significant difference in presenting your company in the best light possible.

In conclusion, a well-crafted capability statement is a valuable tool for business development and establishing credibility.


By following these tips, you can create a compelling document that effectively communicates your company's strengths and resonates with your target audience. Remember, the goal is not just to meet requirements but to stand out and leave a lasting impression.

Disclaimer: The information provided on this blog is for general informational purposes only. It may not be accurate, complete, or up-to-date. The content is not intended to constitute professional advice. Readers are encouraged to seek professional guidance for their specific situations.

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