A great capability statement should have the following characteristics:
Clarity and conciseness: It should be clear, concise, and easy to understand, presenting information in a well-organized and straightforward manner.
Relevance: The information included in the capability statement should be relevant to the target audience and the products or services being offered.
Unique Value Proposition: The capability statement should clearly communicate the company's unique strengths, capabilities, and value proposition, highlighting why the company is the best choice for the products or services being offered.
Professionalism: The capability statement should be well-designed, with a professional appearance that reflects positively on the company.
Tailored to the target audience: The capability statement should be tailored to the target audience, taking into account their specific needs and requirements.
Evidence-based: The capability statement should be supported by evidence, such as case studies, testimonials, and statistics, that demonstrate the company's expertise and experience.
Up-to-date: The capability statement should be kept up-to-date, reflecting the company's current products, services, and capabilities.