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  • Writer's pictureMatthew Coppola

What Exactly Makes a GREAT Capability Statement?

A great capability statement should have the following characteristics:

  1. Clarity and conciseness: It should be clear, concise, and easy to understand, presenting information in a well-organized and straightforward manner.

  2. Relevance: The information included in the capability statement should be relevant to the target audience and the products or services being offered.

  3. Unique Value Proposition: The capability statement should clearly communicate the company's unique strengths, capabilities, and value proposition, highlighting why the company is the best choice for the products or services being offered.

  4. Professionalism: The capability statement should be well-designed, with a professional appearance that reflects positively on the company.

  5. Tailored to the target audience: The capability statement should be tailored to the target audience, taking into account their specific needs and requirements.

  6. Evidence-based: The capability statement should be supported by evidence, such as case studies, testimonials, and statistics, that demonstrate the company's expertise and experience.

  7. Up-to-date: The capability statement should be kept up-to-date, reflecting the company's current products, services, and capabilities.

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