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Capability statement training and coaching workshop

Capability Statement Workshop 
Insight for Business Owners


Enhance your capability statement writing and development skills with our exclusive 4-hour workshop

Workshop Summary

Business Presentation

Join us for a dynamic 4-hour workshop where you will gain the essential skills to build, develop, and write a powerful capability statement that is tailored to any industry.


Our expert instructors will guide you through the process of creating a compelling capability statement that effectively showcases your organization's strengths, expertise, and unique value proposition.


You will learn best practices for crafting a concise and impactful statement, optimizing content and formatting, and tailoring your capability statement to target specific industries or clients.


This workshop is ideal for professionals in any industry seeking to enhance their capability statement writing and development skills, and position their organization for success in competitive markets. Don't miss this opportunity to master the art of crafting winning capability statements!

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Workshop Fee: $400 + GST per participant

Minimum Participants: 4 required for workshop

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Training Delivery

Training Delivery: Australia-wide

Location: Client's premises (must be supplied by client)

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Target Audience

The training workshop on capability statement writing and development is suitable for:

  • Business owners

  • Executives

  • Marketing and sales professionals

  • Proposal and tender writers

  • Business development professionals

  • Procurement professionals

  • Anyone seeking to enhance their capability statement writing skills

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Learning Outline

Course Outline: Capability Statement Writing and Development Workshop

Duration: 4 hours

I. Introduction to Capability Statements

  • Understanding the purpose and importance of capability statements
  • Exploring the benefits of an impactful capability statement in various industries
  • Analyzing real-world examples of effective capability statements

II. Key Elements of a Capability Statement

  • Identifying the essential components of a compelling capability statement
  • Crafting a clear and concise company overview
  • Highlighting your organization's strengths, expertise, and unique value proposition
  • Incorporating relevant qualifications, certifications, and past performance

III. Tailoring Capability Statements to Specific Industries or Clients

  • Understanding the importance of customization for different industries or clients

  • Conducting market research to identify target audience and their needs

  • Adapting messaging, tone, and content to resonate with specific industries or clients

  • Showcasing how your organization meets the unique requirements of your target audience

IV. Best Practices for Content and Formatting

  • Writing techniques for impactful and persuasive capability statements
  • Organizing content for maximum clarity and readability
  • Utilizing visual elements and formatting to enhance the overall presentation
  • Avoiding common pitfalls and mistakes in capability statement writing

V. Review and Feedback

  • Peer review and feedback session for capability statements created during the workshop
  • Instructor-led review of capability statements, providing constructive feedback and recommendations
  • Q&A session to address questions and clarify concepts

VI. Action Planning and Next Steps

  • Developing an action plan to implement capability statement writing and development strategies
  • Identifying opportunities to use capability statements in business development efforts
  • Creating a roadmap for ongoing capability statement refinement and improvement

VII. Conclusion

  • Recap of key concepts covered in the workshop
  • Final thoughts on the importance of effective capability statement writing and development
  • Resources and references for further learning and improvement

Note: The course outline can be customized and tailored to the specific needs and requirements of the target audience or industry.

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Meet Your Coach - Matthew Coppola

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Matthew Coppola is a seasoned expert in writing and designing capability statements for companies of all sizes and industries. With his extensive experience in consulting and providing guidance, Matthew has honed his skills in crafting powerful and attractive capability statements that effectively showcase an organization's strengths, qualifications, and unique value proposition.

Matthew's expertise in capability statement writing and design spans across various industries, including government contracting, construction, IT, professional services, and more. He understands the importance of customization and tailoring capability statements to specific industries or clients, and has a keen eye for creating content that resonates with target audiences.

Matthew's approach to capability statement development involves thorough research, strategic messaging, and visual elements that enhance the overall presentation. He is skilled in organizing content for maximum clarity and readability, and employs effective writing techniques to create compelling and persuasive capability statements.


Whether it's a small business or a large corporation, Matthew has the ability to provide valuable guidance and support in creating capability statements that stand out from the competition. His expertise, experience, and commitment to excellence make him a trusted partner for businesses seeking to enhance their capability statement writing and design efforts.


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  • The Capability Statement Writing and Development Workshop provides general guidance and best practices.

  • Results and outcomes may vary depending on individual circumstances, target audience, and industry.

  • Participants are responsible for conducting their own due diligence, research, and customization of their capability statements.

  • The workshop is not intended as legal, financial, or professional advice.

  • Participants should seek appropriate professional advice before making business decisions or implementing capability statement strategies.

  • The instructors and organizers are not liable for any errors, omissions, or inaccuracies in the information provided.

  • Participants are solely responsible for the implementation and results of their capability statement writing and development efforts.

  • Participation in the workshop implies acknowledgment and agreement to release the instructors, organizers, and associated entities from any claims, damages, or liabilities.

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Don't miss the chance to elevate your capability statement development skills and unlock success for your organization. Take your capability statement writing and design to the next level!

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