Making Your LinkedIn Profile Work Harder for You

In today’s competitive job market, a strong LinkedIn profile isn’t just nice to have — it’s essential. Whether you’re actively looking for a new role or simply want to position yourself for future opportunities, your profile should be more than an online CV.

LinkedIn is a great way to network with other professionals.

It’s your professional brand on display.

1. Start with a professional photo

First impressions count. A clear, well-lit headshot where you’re dressed appropriately for your industry can significantly increase profile views. Avoid overly casual snaps or group photos — people should know exactly who they’re looking at.

2. Craft a headline that tells a story

Your headline isn’t limited to your job title. Use it to highlight your value, skills or specialisms. For example: “Marketing Manager | Helping SMEs grow through data-driven campaigns” is far more engaging than simply “Marketing Manager”.

3. Make your ‘About’ section count

This is your opportunity to speak directly to your audience. Keep it concise, clear, and focused on your strengths, achievements and values. Write in the first person — it’s warmer and more approachable.

4. Showcase your achievements

In your Experience section, focus on outcomes, not just responsibilities. Use bullet points to highlight measurable results — percentages, growth figures, successful projects. Potential employers want to see impact.

5. Add skills and endorsements

List skills relevant to your role and industry. The more endorsements you have, the more credibility you gain. Likewise, give endorsements generously — it often prompts people to return the favour.

6. Stay active

Posting articles, commenting thoughtfully and sharing industry updates signals to others that you’re engaged in your field. This not only boosts visibility but also helps build your network.

Final tip: Review your profile regularly. Career paths evolve, and so should your LinkedIn presence.