Professional Key Selection Criteria Writing Service 

Canberra, ACT

Do you need to...


  • Respond to key selection criteria?

  • Market and sell yourself for a job?

  • Re-write and prepare a cover letter?

"The first few words of the paragraph need to grab the reader's attention. Keep them interested and wanting to know more"

Source:, July, 2016



"Be specific and detailed, but at the same time don't waffle on and bore the reader with heavy reading. It needs to be straightforward."

Source: matthewcoppola,com, July, 2016



Are you applying for a job that has key selection criteria attached, which must be addressed as part of the application? Are you struggling to put the right words together and compile an answer that not only makes sense but also reads well?


More and more employers are opting for potential candidates to address selection criteria before they are even considered for an interview. A well-written and correctly structured selection criteria letter can be the key to getting ahead of other applicants who may decide not to apply for the job because of the effort in writing it out is too difficult for them. Or if they do, they write ambiguous answers that are far too long and make for dull reading. 


Key selection criteria are especially used in the public sector by Government agencies at all levels including Local, State and Federal Government. Candidates who write good responses to the criteria are usually the first ones to be considered. So, therefore, it is vital that you have professionally written responses.


The person reading your application letter has limited time to go through every applicant. They will browse through your letter addressing the selection criteria, and if upon reading a couple of sentences that takes their interest, will most likely add you to the shortlisted pile. 


When addressing each criterion, always remember that employers and recruitment agents are specifically looking at each question and your response in detail. If they feel at any point in time that you have just done a copy a paste response and did not tailor your answer to the employer, they will be put off and disregard your application for employment.  Questions are usually the same but your responses should always be tweaked so that your application comes across personal to that employer.

Your answers to each criterion should have at least 1 – 2 prime and concrete examples that demonstrate your aptitude in that given area and shows you can do what they are after. We are aware that writing responses to key selection criteria can take a long time and seem like forever, which is why we are here to help. You can always reuse the letter addressing the selection criteria that we write for you again. But make sure you tweak the answers to suit. 

Every selection criteria that we write is personalised and tailored for you and to the position. We use appropriate keywords and concrete answers that accurately respond to the question and demonstrate your capabilities, even with transferable skills applied. When addressing the key selection criteria, we make sure that each answer is maximum half a page long and specifically addresses the statement or question.


We conduct extensive research by going through the position description and deciphering what the employer is looking for, what is involved in the role and then using the terminology used in the job description and including it where appropriate when making an answer to each criterion. 


We try to follow the 'SAO' approach when writing out a response. This is by addressing the "Situation"; "Action" and "Approach". However, every response is going to be written differently. Each answer is also structured to have an introduction, body, and conclusion which then ties everything neatly in a readable and understandable manner. In writing out each response, we believe it to be very important to be truthful and positive, not exaggerating or downplaying your skills, capabilities, and experience. 



A demonstrated ability to negotiate persuasively and to successfully listen, understand and adapt to a range of audiences is required for this role, as well as appropriate qualifications.


I have been fortunate enough to have worked with diverse groups of people in my past and present employment and have the ability to communicate effectively with people on all levels to produce excellent working relationships. This has equipped me with the high level interpersonal, verbal, and written communication skills, proficiency in mediation and conflict resolution, which I have consistently demonstrated in a wide range of contexts and with diverse groups of people. I have established a reputation as a highly skilled presenter, having conducted training and seminars at the state, national, and district levels.


I have maintained a high ability to represent the Business Entity in negotiations with customers, suppliers, government departments and other key contacts. I was also the Coordinator of Programs at Shorten Institute, which required me to further develop a cultural focus through continuous partnership building with internal stakeholders and the various communities. Achieving this required me to further build upon extensive relationships with the community and private interested parties, Executive Directors, Learning Portfolio Managers, and Managing Directors. This enabled me to demonstrate my knowledge and understanding across the Institution on protocols and customs.


I am currently completing a Bachelor of Commerce degree, in Management and Human Resources at University Institute. This course is helping me to develop the transferable skills and knowledge in verbal and interpersonal communication, critical thinking and problem-solving, negotiation and time management. In addition to this, I have been actively involved in assisting and enhancing work opportunities for young people, and so I have been able to use my degree to the full extensively throughout my career today.


A simple and easy process from consultation to delivery.



Initial consultation.

We make initial contact with you in Canberra by phone/email for a brief discussion regarding the services you require and any specific requests. 



We then ask if you can send us your existing resume and any supporting documentation.



Once we have all the information we need, we can then proceed. If there is anything else we need to know, we will get in contact with you.



Full payment will need to be made upfront for us to start work.



We usually ask for around 3  working days to have the final drafts back for your review.



We will send the criteria completed to you ready for your review and to see if you would like any changes or additions made and we will make them accordingly.



Once you have made your review, we then make any needed changes and send it back to you.




""Hi Matthew, thank you so so much!!!! You 

have captured my experience perfectly. Can't 

believe I ever hesitated in using your service. 

I will be referring all my friends and colleagues 

to your business."


Jenny, Coordinator



"Awesome Matt! Great job! Thank you so so much :-) I really want this job so feeling a lot more confident- now you have done such an awesome job"


Tania F, Senior Anaesthetic Technician



"Hi Matthew. Wow wow wow. You captured my essence so well. You are truly talented and money worth spent. I am going to keep you in my contact for future work. Just a couple of changes, But great work. I am really happy. I hope this is enough to get me that interview because I am perfect for this job."


Kay G, Youth Leader and Advocate



""Matt: These documents are a great start. I truly admire your skills as a wordsmith"


Kyle, Business Executive



"Hi Matthew, 

Really Really pleased buddy, you have allowed me to gain an interview again. Your the man for sure, and i will continue to recommend you to others without a doubt. You have helped me gain an interview with another government agency, and i have interview this Thursday, I can't thank you enough. This one is for a permanent role too.


many many thanks"


Steven, IT Support


Simple pricing. Convenient packages.


Please feel free to click on the link below to view the fees for our range of packages and individual services that we offer.


To address the key selection criteria alone, our fee

is $44.00 (Incl. GST) per criterion.


Get in contact with us today.

Please feel free to submit a contact request via the contact link below and we will aim to get back to you within the hour.

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