These days we are bombarded with information more than ever before. Time is of the essence for many people these days. And so a busy professional who is glancing through a Capability Statement, deciding whether to do business with this company, is wanting to get straight to the point on what the company does and the benefits to them in engaging that company.
Which makes it ever so important to write with clarity and conciseness in a capability statement. Sentences that are written with clarity are clear with little room for misunderstanding or misinterpretation. When writing with conciseness, means that the information is plentiful but brief and straight to the point. The paragraph is not too length, but at the same time is comprehensive enough to read and understand.